Why American companies have failed to understand China? That is an interesting question in 2015. Today Chinese Giant High Tech reviews American and European companies in their way to attack the Chinese Market.
Robin Li asserts numerous reasons that International-based search tools underestimated the growth of China’s online content in the 1990s and early 2000s.
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US companies did not make the right choice !
Robin Li first points out that the capabilities of “Google” or Yahoo! overseas did not match China’s tremendous scale of content growth.
In addition, North American firms underestimated the fierce competition and entrepreneurial spirit of Chinese People. And many online giants coming to China did not plan for the long-term investment necessary to fully mesh with the local market’s expectations.