Find Chinese business buyers who are ready to deal
China has over 50 million registered businesses. The ones that need what you sell are searching on Baidu right now. We build the pipeline that gets you in front of them.
How B2B lead generation works in China
Western B2B logic does not travel well to China. Cold email finds nothing. LinkedIn is blocked. The buying process is relationship-first: a procurement manager identifies a supplier category on Baidu, validates the brand on Zhihu or Alibaba.com, and then reaches out on WeChat. By the time they contact you, they have already decided whether you are credible. If you are not visible at each of those steps, you are not in the conversation.
Sales cycles are long, often 3 to 12 months, and they require consistent content presence. A buyer who found you on Baidu in January may follow your WeChat Official Account for four months before sending a message. WeCom lets your team track those contacts, set follow-up reminders, and keep the relationship warm without letting anyone fall through the cracks. B2B in China rewards patience and consistency more than volume outreach.
Our 6-step B2B lead generation process
Baidu B2B SEO and SEM
We optimize your Chinese-language pages for the keywords procurement managers type when they search your product category. Paid search fills the gap while organic rankings build. Buyers who find you on Baidu arrive with intent.
Alibaba.com and B2B marketplace optimization
Alibaba.com and Made-in-China.com are where millions of Chinese buyers source suppliers every day. We set up and optimize your profiles, write product listings in Mandarin, and manage RFQ responses so you convert more inquiries.
Zhihu thought leadership content
Zhihu is the platform where B2B decision-makers go to research solutions before they commit. We publish authoritative answers and articles under your brand that position you as the credible choice in your category.
WeChat Official Account for B2B nurture
Your WeChat Official Account is where interested buyers follow you after the first discovery. We produce regular content, case studies, and technical articles that keep warm leads engaged through a long sales cycle.
WeCom CRM for lead follow-up
WeCom (WeChat for Enterprise) is the standard CRM layer for B2B teams in China. We set up your WeCom workspace, train your team, and build the follow-up sequences that prevent leads from going cold.
Monthly lead pipeline report
Every month you get a clear report: new leads by channel, contact quality, pipeline stage, and next actions. No vanity metrics. You see exactly where your budget is working and where to adjust.
Why work with SEO Agency China
We are a team of 15 based in Shanghai. We have been helping foreign companies find buyers in China since 2012. We built our own B2B pipeline here before we built anyone else’s, so the playbook is tested and adapted to the Chinese market, not copied from a Western agency deck.
Our Baidu SEO service puts you in front of buyers at the moment they are searching. Our WeChat agency service keeps you present through the long nurture phase that B2B in China requires. Both work together as part of the same lead generation engine.
We work with SMEs and mid-market companies who need real results without enterprise-scale budgets. If you sell to businesses and need Chinese buyers to find you, talk to us.
Frequently asked questions
How do foreign companies find B2B leads in China?
Foreign companies need a Chinese-language presence on Baidu, the dominant B2B search engine in China. Procurement managers search in Mandarin. If your site is not indexed on Baidu and you have no presence on B2B marketplaces like Alibaba.com, you are invisible. A combination of Baidu SEO, Alibaba.com profile optimization, Zhihu thought leadership, and a WeChat Official Account gives you the pipeline. Cold outreach only works once you have built enough digital credibility for a buyer to verify you.
Is LinkedIn useful for B2B in China?
LinkedIn has been blocked in China since 2021. Chinese B2B professionals use Maimai (脉脉) for professional networking and Tongdao Liepin for recruitment. For business development, WeChat and WeCom are the real channels. Most decision-makers will not see your LinkedIn outreach unless they are based outside mainland China.
How long does a B2B sales cycle take in China?
B2B sales cycles in China typically run 3 to 12 months for mid-size deals. Decision-making is relationship-driven: buyers need to trust you before they sign. This means consistent WeChat nurture, Zhihu content that answers their questions, and regular follow-up via WeCom. One email or one meeting is rarely enough. Budget for a 6-month pipeline build before expecting qualified leads.
What is the best platform for B2B marketing in China?
There is no single best platform. Baidu captures buyers at the research stage. Alibaba.com and Made-in-China.com surface you to procurement managers actively sourcing. Zhihu builds authority with decision-makers who vet solutions before contacting suppliers. WeChat Official Account keeps you in front of warm contacts. WeCom CRM turns conversations into tracked leads. An effective B2B strategy in China uses all five in combination.
Build your B2B pipeline in China
Tell us your product category and target buyer. We will show you where the leads are and how to reach them.