MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Chinese distributors

One of the most common methods for companies looking to sell and distribute products in China is to use a local distributor. This is a key step for companies looking to expand in China. Distributors, as opposed to sales agents, purchase goods from a supplier and resell them to local end-users. They receive a margin…

Why is Amazon closing its online sales site in China?

Introduction: Having decided to focus on its profitable activities and digital services, the American giant announced the closure of its online sales site in the world’s most populous country. I) Reasons The U.S. group’s decision underscores its difficulties in the Chinese market against well-established local competitors. According to the specialist research firm iResearch Global, Tmall,…

The 3 Trends in Luxury Furniture in China
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The 3 Trends in Luxury Furniture in China

A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…

The Chinese’s love of luxury goods

The Chinese’s love of luxury goods

Introduction: Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still widely disseminated. Most of the time, young Chinese buyers are portrayed as “label-obsessed” buyers who are addicted to luxury shopping, but the reality is much more complex.   I) The history of luxury in China According…

WeChat is more than a simple Social network, it is Chinese personal life

WeChat is more than a simple Social network, it is Chinese personal life

Focus on Wechat, the number Chinese Social Media.  By bringing together (almost) the entire user experience into one application, WeChat surpasses existing models and paves the way for an internet in which we navigate, communicate, buy, work through a kind of fluid and powerful mega portal. The wechat user’s uses are becoming simpler, more efficient…

How to attract Chinese consumers in cosmetics?
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How to attract Chinese consumers in cosmetics?

The success of the beauty industry plays a crucial role in the survival of the luxury market. Thus, through beauty acquisitions, high-end brands can subtly influence customer loyalty. According to Zion Market Research, the global beauty market is expected to reach about $863 billion by 2024, and China is expected to become the world’s largest…

Louis Vuitton and its new WeChat mini-program
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Louis Vuitton and its new WeChat mini-program

Luxury brands continue to explore WeChat‘s many functions, from e-commerce to loyalty programs to Chatbot‘s capabilities, to engage with WeChat’s more than one billion users. While many brands create one-off mini-programs for special occasions such as Valentine’s Day or local exhibitions and events; the famous luxury brand Louis Vuitton has put in place a strategic…

Chinese Tourists Want to Discover the World
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Chinese Tourists Want to Discover the World

In 2018, many Chinese realized their wish “The world is great, I want to see it,” and travelled the world. Many Chinese travellers have already started planning their trips for 2019 and are planning to go further. For several years, China has remained the world’s largest overseas tourism market with nearly 150 million overseas visits…