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Previously, brands were the sole master of their marketing and influence. Now Chinese consumption methods have changed. Indeed, we are entering an era that is increasingly open to social networks and brands must have new marketing approaches to meet the needs of a new target audience that is difficult to meet. I) How is…
The lack of a convincing global brand DNA and relevant positioning is now an obstacle for many Western brands to succeed in China. The example of Carrefour in China The French retail group recently announced that it was selling 80% of its stake in its China operations. Many companies have been following these changes closely….
This article will introduce the booming market of Pet Food in China, trends and distribution for Foreign Business I) The Petfood Forum China The seventh Petfood Forum China attracted pet food professionals from China and Southeast Asia as well as other parts of the world. At this forum were attended 130 pet food professionals from…
(New) little Red Book, the most popular App in China, just releases a new function live streaming linked to e-Commerce About Xiaohongshu (RED) Xiaohongshu, also called RED is a social network and e-commerce platform. On Xiaohongshu, users can share their experiences in different fields such as travel, makeup, gastronomy, lifestyle, etc. In the publication, users…
This article will introduce the top 3 APP used by rich Chinese People. In the digital age, accelerated Chinese HNWi (HNWI: These are High net worth individuals: millionaires with a fortune of more than a million dollars) need more comfort and silence. more information on this report Today, in modern society, very few people live…
If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…
The Chinese international traveler is still “a sleeping giant.” Discover The future of Chinese tourism abroad, and the secret to luring these types of clients. Despite massive growth over the past five years, the country is on the verge of tripling its number of long-haul travelers looking to discover the world over the next decade….
It has always been difficult for foreign startups to obtain Chinese venture capital funds, but now Chinese companies are starting to turn to foreign-born startups. As China moves towards technological progress, the paradox in its quest for innovation becomes obvious: innovation planning is one thing, but its creation is an elusive and often abstract goal….
I) Evolution of the Alibaba platform Launched in 1999, Alibaba.com, a B2B (business to business) platform, is Jack ma first e-commerce product. Originally it was a platform connecting foreign companies with Chinese manufacturers, at a time when China was primarily a manufacturing country. Today, Alibaba is mostly considered a consumer e-commerce giant, with a market…
Chinese society is increasingly influenced by KOLs (Key Opinion Leaders), a question arises: Are these influencers and opinion leaders effective in promoting brands or just promoting their image? I) Top Influenceurs ranked in this Survey a) Organization of the study This issue is at the heart of the report by Bomoda, a New York-based…
Introduction: E-commerce in China is dominated by two powerful players, Alibaba and JD.com. While most reports on e-commerce in China speak of the dominance of the duopoly, a third competitor comes to surprise us with its constant ascent. Pinduoduo is an e-commerce platform that allows users to participate in group purchase offers. Presenting itself as…
By the end of 2018, beauty industry professionals were watching China after an announcement from the China Food and Drug Administration (CFDA), which then positioned itself in favor of finding alternatives to animal testing. short-term. Today, China is getting closer to banning animal testing for cosmetics. The Gansu Province National Medical Products Association has announced…
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