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Chinese rural people are surfing on the digital wave

Chinese rural people are surfing on the digital wave

How a giant e-commerce sensitive Chinese Rural consumers?  Yes! Even if there are Chinese people in rural areas, they are potential consumers. Chinese rural population is counted for about 600 million citizens and the number of Internet rural users is accounted for about 250 million in 2015. But how can a big company sensitive Chinese…

What digital media do Chinese tourists use?
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What digital media do Chinese tourists use?

Chinese social networks are undoubtedly the right channel; it starts to be a well-known fact given how much we have all heard about the Chinese tourist wave. According to data released by the United Nation, We are talking about 100 million Chinese tourists who have spent $129 billion worldwide. China : a digital Country This…

A Chinese company will help foreign SME’s to get into Chinese market

A Chinese company will help foreign SME’s to get into Chinese market

Avenue51 will help foreign SME’s to get into the Chinese market. What is Avenue51? Created by Liu, a Chinese with long work in import / export sector and James Hardy, director of Alibaba.com, the company offers to its customers a complete package, including research, marketing, logistics and after- sales service to companies wishing to set…

Search engines’ revenues keep on increasing

Search engines’ revenues keep on increasing

Chinese search engines continuously see their revenues grow. They have experienced an increase of 36% between 2014 and 2015, and 25% from Q1 to Q2 in 2015. In the second quarter of this year, their earning had reached 20.03 billion yuan. Also: China search engine Baidu’s revenue jumps 36% on advertising source Iresearchchina.com Which factors…

Focus on China’s most popular app: WeChat

Focus on China’s most popular app: WeChat

What is WeChat? Developped by Pony Ma’s Tencent and launched in 2011, WeChat (or Weixin 微信) is a messaging application and is definitely the most popular app among Chinese customers. A swift evolution Only one year after its launch, Weixin set to hit the international market and changed its name for WeChat for other countries…

Baidu strike out the healthcare service on mobile : 40 million USD in Quyi Start-up

Baidu strike out the healthcare service on mobile : 40 million USD in Quyi Start-up

At the age of high technology and connecting people, we should have expected to see the medical sector evolve in a way where the smartphone is directly connected to the hospital and provided all kinds of services in the health sector. Today, the Quyi startup, a Chinese mobile healthcare service that was founded in May…