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Advertising was lucrative for Chinese search engines

Advertising was lucrative for Chinese search engines

e-Advertising in China   According to Emarketer’s forecasting report, total advertising spending in China will reach 78 billion USD for 2016. This includes all kinds of media such as Digital, TV, out-of-home, print and radio. By 2020, they expect this number to reach 122 billion USD. With the increase of TV advertising prices, the number…

7 Digital Marketing Strategies to Attract Chinese Tourists
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7 Digital Marketing Strategies to Attract Chinese Tourists

An appealing website (in Chinese) with a nice feel-and-touch The first thing you have to do to have some presence online is using the old way which is creating a website. However, having a website doesn’t ensure that you will attract Chinese visitors. You have to tailor your website to the needs of the Chinese…

China’s Internet search giant Baidu is under examination

China’s Internet search giant Baidu is under examination

Baidu, China’s principal search engine is under examinations after the death of Wei Zexi. This 21-year-old student suffering from a rare form of cancer, was given false information, because of Baidu paid search results. Baidu is being blamed by netizens for giving to counterfeit doctors advertised spaces. The main question of the online discussion :…

Lead generation, 7 keys for success in China
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Lead generation, 7 keys for success in China

Lead generation: key sucess in china Inbound Marketing Inbound Marketing is a way to promote your company in order to attract new customers to your website and thus, improve your amount of leads. Inbound marketing is understood as a way to bring new customers to you, and not your company looking for its new customers. Therefore,…

Are your following these rules? Then, you are failing you SEO in China

Are your following these rules? Then, you are failing you SEO in China

SEO on Baidu is not be all- knowing thing in China SEO is essential for a website in China. But some mistakes can severely damage your ranking on Chinese search engines such as Baidu. Here are the 10 usual mistakes made when doing SEO in China. Few, untrustworthy and forbidden backlinks Backlinks are extremely important when it comes…

Alibaba jumps into the VR world
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Alibaba jumps into the VR world

Alibaba jumps into the VR world Alibaba has set gigantic plans about “immersive shopping experience” via Virtual Reality for its more than 400 million consumers. Virtual reality (VR) gained many discussions these last days, as many VR announcements were released by MasterCard, Sky, Playstation …Facebook becoming the owner of Oculus, and finally Alibaba. The big…