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Kuaishou is a platform similar to Douyin. Unlike its more upscale competitor which targets big brands as well as urban youth, Kuaishou is primarily aimed at rural populations and migrant workers who use the app for comedy videos or live-streaming of mundane tasks like daily trips. Since February 2021, Kuaishou has gone public, since the…
Wechat is the largest social media platform in China and it has become a powerful marketing channel for brands to engage with customers. In this blog post, we will explore how to use WeChat as a sales channel from opening your own Wechat Store to Promoting it to potential customers. What are the Benefits of…
China’s fragrance & Perfume market is booming and catching the attention of international companies. A reporter from China Daily reported in Shanghai that there are over 100 new brands entering this industry every year, with many specialized products targeting Chinese consumers. In fact, China is now one of the most promising and lucrative markets in…
Tourists from China are traveling all over the world, and it is no surprise that Europe is one of their favorite destinations. For example, in France alone they spend more than $4 billion every year on tourism-related activities, so do not be surprised if you see a bunch of Asians posing for photos with Notre…
China’s fitness industry is growing at a fast pace The large and active Chinese millennial population has also encouraged this trend by suscribing to gym memberships and fitness classes. China’s fitness boom is also encouraged by the government. The government unveiled a five-year plan regarding the fitness market, for an amount of 1.5 trillion yuan…
Following China’s economic development, many buildings and skyscrapers have emerged over the last decades and the country is leading the APAC region when it comes to the elevators & lifts market. The Chinese population has benefited from increasing wages as well as more purchasing power than before and is also growing older with 20.7% of…
Introduced in 2011 by Tencent, Wechat rapidly became the most popular app in China, establishing itself as a must-have for Chinese people to use in their daily life. WeChat’s ecosystem is indeed one of the most complete in terms of services and mini-programs. Because of its immense popularity, Wechat was also quickly invested by businesses…
Are you a hotel? A villa provider? or maybe a shopping mall or foreign luxury brand looking to attract Chinese tourists? Here are 10 tips that will help you to attract them, the digital way …. Overview of China’s outbound market and online activity The COVID-19 pandemic made 2020 a challenging year for many sectors,…
China is one of the most promising and developed countries in the world. Thus, it represents a wonderful market to conquer for foreign companies. Chinese consumers are more and more concerned about their health and are paying attention to the food they eat. Therefore, the health food industry has been in constant growth these past…
While demand for foreign wine imports in China is booming, there is more to building a wine brand in China than just finding the right importer or distributor. As Western winemakers are finding out, there is a lot that goes into ensuring that your bottle of wine is the one that Chinese consumers select. On…
China Pre-mixed Cocktails market In recent years, the global ready-to-drink and premixes market in China has shown consequent growth. There is increasing consumer demand for innovative and qualitative drinks. Asia Pacific region accounts for the largest market share, whereas Western countries influence consumer behavior across the world. In China, the demand is high among young…
With 8000 vintages, Georgia can claim to be the world cradle of viticulture. Georgia (the Eurasian nation, rather than the US state) is one of the world’s oldest winemaking countries. The key wine grapes favored in Georgia are the red grape variety Saperavi and the white grape Rkatsiteli. Opportunity for Georgian Wines in China The top three countries and…
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