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Why Chinese importers want Georgian Wines ?
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Why Chinese importers want Georgian Wines ?

With 8000 vintages, Georgia can claim to be the world’s cradle of viticulture. Georgia (the Eurasian nation, rather than the US state) is one of the world’s oldest winemaking countries. The key wine grapes favored in Georgia are the red grape variety Saperavi and the white grape Rkatsiteli. Opportunity for Georgian Wines in China The top three countries and…

Tips to launch your cooking training program in China
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Tips to launch your cooking training program in China

Many people living in China at one point or another have dreamed about opening up their own restaurant, café, or some other sort of food and beverage establishment. In the past years creating your very own cooking programs has been very popular in China, moreover, with China being the largest food market in the world,…

PinDuoDuo : Sell big and invest Small , the new groupon plateform for Food in China

PinDuoDuo : Sell big and invest Small , the new groupon plateform for Food in China

Did you hear that Pinduoduo has sold for USD969 Million of food products in 12 Days in China? Crazy news, the increase in the shares of Pinduoduo Inc. (Nasdaq: PDD) rose nearly 2 percent to $ 20.41 after the start of the Guangxi Harvest Festival on Friday, June 7 (2019) Pinduoduo declared that from June…

Top 7 Digital Marketing ways to Reach Chinese Customers

Top 7 Digital Marketing ways to Reach Chinese Customers

With approximately 989 million internet users within the country of China at the end of 2020, digital marketing has become more powerful than ever to reach Chinese consumers. Chinese eCommerce platforms are becoming increasingly more effective and are giving foreign brands and companies the opportunity to sell directly to Chinese consumers.  This is an incredibly…

Disastrous Chinese New Year campaign and what you can learn from it

Disastrous Chinese New Year campaign and what you can learn from it

Chinese New Year is the most famous celebration in China which opens up many advertising opportunities. It is said that during Chinese New Year Chinese people spent at least US$ 149 billion on shopping and food. As we said before, the Chinese New Year is a massive advertising opportunity, whether if you are a local…

China’s green investments in Italy

China’s green investments in Italy

Will economic relations between Italy and China rise in the next future? Many events happen in the last decade, demonstrating there are higher possibilities to give a positive answer to the question. The continuous investments in Italian companies by Chinese operators, together with the recent statement of China’s President Xi Jinping to commit the country…

The plant-based market in China: the Eat Just case study
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The plant-based market in China: the Eat Just case study

Chinese citizens, thanks to the outbreak of Covid-19 and the new awareness of the importance of the origin of protein sources, are moving towards vegetable substitutes for meat much faster than before the pandemic. This could also have consequences on a global level, given that China is the largest consumer of meat in the world,…

China helps the European cars manufacturer to survive

China helps the European cars manufacturer to survive

This year, China helped the European car sector by importing a huge amount of luxury and electrical vehicles. In fact, while China has become the worlds’ largest automotive market according to Statista, Europe’s automotive sector is suffering a decrease in 2020 due to the lowering of internal demand. Demand in China focuses on the electric…

Innovative WeChat H5 Campaigns in 2020

Innovative WeChat H5 Campaigns in 2020

You may have seen some of these WeChat Html5 (H5) campaigns on your WeChat; find below some successful examples of integrating H5 brochures in your WeChat marketing campaign in China. WeChat H5 successful campaigns examples      1. Avengers Movie Avengers’ calls to promote the movie’s movie service. Break 2,000,000 pages of browsing history in…