10 trends for Brands on Douyin(Tiktok) in China 2025

Douyin E-commerce’s dynamic platform presents numerous opportunities for brands to thrive, despite its evolving strategies.

Here’s a detailed look at the opportunities and trends shaping business success on Douyin:
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1. White-Label Product Expansion
- Opportunity: As white-label products make up a growing percentage of GMV (currently ~40%, targeted at 44–46% by year-end), brands can capitalize by offering competitive, high-quality white-label products.
- Action: Invest in Douyin-tailored white-label product lines and leverage the platform’s tools to gain traction.

2. Low-Price Strategy Integration
- Opportunity: Douyin’s pivot to prioritize GMV means brands that adapt to price-sensitive consumers will perform well.
- Action: Develop cost-efficient offerings while maintaining quality, using promotional campaigns to build visibility.
3. Video Content Marketing
- Opportunity: Douyin thrives on short-form, engaging video content, making it the perfect platform for creative storytelling.
- Action: Invest in producing high-quality, authentic videos that resonate with Douyin’s audience.

4. Livestreaming Commerce
- Opportunity: Livestreaming remains a significant driver of sales, particularly during shopping festivals.
- Action: Collaborate with influencers (KOLs) or train in-house talent for interactive livestream events.
5. Lead Generation for High-Value Niches
- Real Estate: Short, engaging videos and live Q&A sessions can drive inquiries and sales.
- Tourism: Showcase destinations like Harbin with visually appealing content, enticing travelers to book experiences.
6. Native Ads and In-Feed Promotions
- Opportunity: Native ads seamlessly integrate into users’ feeds, offering a non-intrusive way to showcase products.
- Action: Optimize ads for Douyin’s algorithms and target audiences using precise segmentation tools.
7. Targeted Education Content
- Opportunity: Parents and educators are increasingly using Douyin to find resources for children’s education.
- Action: Brands can create short videos, tutorials, and live workshops to build trust with this niche audience.
8. Diversification Beyond Low Prices
- Opportunity: With a shift away from absolute low pricing, brands offering value-added products and services have room to differentiate.
- Action: Focus on storytelling, quality guarantees, and unique selling points to stand out.
9. Micro and Nano Influencers (KOLs)
- Opportunity: Smaller influencers often have more engaged audiences and are cost-effective for campaigns.
- Action: Collaborate with micro-influencers to amplify brand presence, especially in niche categories.

10. Localization and Regional Targeting
- Opportunity: Douyin users span diverse geographies, making localized campaigns vital.
- Action: Tailor content to regional markets and highlight culturally relevant themes like Harbin’s winter festivals for tourism.
10 Trends for Business Success on Douyin
- Interactive Livestream Shopping: Real-time engagement and personalized sales pitches drive conversions.
- Content-Driven Commerce: Storytelling and educational videos boost product awareness and consumer trust.
- AI-Driven Targeting: Advanced tools for personalized ad delivery improve ROI.
- Sustainable and Eco-Friendly Branding: Consumers value sustainability, creating a niche for green brands.
- Vertical-Specific Content: Real estate, tourism, and education are key verticals for lead generation.
- Collaborations with Micro-KOLs: Partnering with smaller influencers for authentic reach.
- Localized Campaigns: Focus on regional preferences and cultural events.
- Short-Form Tutorials: Quick guides and how-tos resonate with Douyin’s audience.
- Festival Marketing: Leverage events like Double 11 (Singles’ Day) with targeted campaigns.
- E-Commerce Integration: Seamless shopping experiences, from product discovery to checkout.
Douyin remains a fertile ground for brands willing to adapt, experiment, and engage authentically. Let me know if you’d like help designing a specific strategy for any of these opportunities!