20 things you need to know if you want to do SEO in China

20 Amazing facts you need to understand about SEO in China, Baidu, search, datas and Trends.

You might be interested in search engine optimization services, SEO is optimise your search result on Search egine leader in China, = BAIDU

Cost-Effective Agency

KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

We are an SEO agency inChina : a company that aims to improve your online visibility and digital reach using organic search as a foundation. Natural or organic search engine optimization is the process of updating or editing your website’s pages and promoting backlinks and mentions.

The goal of organic search engine optimization is to get a website you want up or down in search results.

There are almost 1.2 Billion Chinese netizens in 2022-2023,

and  420 million of Baidu users.

Baidu = the Google of China

chinese seo: Baidu vs Google

Baidu’s properties make up a large portion of the SERPs. This can be used for your benefit as well. This feature can be used in Baidu SEO to get noticed even before your all-Chinese site is complete.

Baidu is often called China’s own Google. Although it is often referred to as a Google-clone, there are many more details.

70% of China’s search queries

Baidu, which controls more than 70% of China’s search queries, is China’s leading search engine.

Baike= Baidu Wikipedia

A Baidu Baike page, Baidu’s version Wikipedia, is a great option. Your company name will be displayed every time someone searches for it if it is verified.

Chinese Website is necessary

Anyone looking to get into SEO in China should make a great homepage. Baidu, on the other hand, looks at the homepage of a website to determine its relevance. Baidu prioritizes a website’s homepage over its other pages. If you want to rank for a keyword, your homepage must be the best it can be.

The title is positioning of your page

The page title is a key factor in determining the value of your content. Baidu’s Natural Language Processing (NLP), which is still way behind Google, can be blamed. Baidu SEO in China is based on the fact that the search engine searches for keywords in the title of each page. It will therefore be important to have this keyword. This is LOGICAL but it makes it much easier to rank your website. You can rank higher by simply putting these keywords in the title section of your content.

yearly Updates

SEO experts who are the best will be able to recognize how SEO has evolved over time , we follow Baidu updates, money plans, baidu spider, baidu Baijiahao etc . I

Black Hat Is Out in China

Baidu SEO Thunder Algorithm was launched last year. It was similar to Black Death, which is used by tricksters who use the Black Hat method of ranking. Baidu’s search results pages have some very unique features.

Baidu Snippets

Baidu’s search engine returns pages with rich snippets and better quality that are mainly Chinese. But that’s not all. Baidu has more to offer than just Google SERPs.

Baidu Dominate SERP

Baidu’s website networks can cover as much as 70% of the first pages. Baike, Baidu zhidao, baidu wenku, baidu news (baijiahao)
Only Chinese is supported for the interface. This interface is useful if you want to dominate the Chinese market.

Clicking on a link will open a new tab. It is easy to return to the results page by clicking on a link.
A thumbnail is located to the right of each result. Baidu prefers images-heavy results pages, which is different from Google.

Baidu Ads

Sponsored results can also be numerous. It can be hard to tell the difference between organic and paid results.


Code preference

There may even be interactive JavaScript-apps in the SERPs. Google uses the same URL to search mobile devices, but Baidu uses m.baidu.com for its mobile search engine.

90% of Chinese People use Internet

Chinese are very connected and 90% of them are present on social media. Sina Weibo is the biggest of them all with 400 millions monthly users.

 you want to be seen on the Chinese Internet nowadays, you need to be present on social media platform and on Baidu. Neverthless, there are other tricks you need to be aware of :

Be careful to censure of Baidu

Chinese government is reigning on the Internet. They decide who stay and who leave. For example, Facebook, Twitter, Youtube or Google don’t have their place in the Chinese virtual world. So how do Chinese can survive ? Well, thanks to other local giant such as Sina Weibo or WeChat (blogging platform) or Youkou (similar to Youtube). Therefore, you need to adapt your strategy.

Moreover, sometimes, website hosted abroad are ban randomly.

Simplified Mandarin is the official language

There are only 1% of the Chinese population that speaks English enough to understand your website. This is the reason why your site has to be in Mandarin. Written with simple character and easy to comprehend.

For foreigner that lives in China, don’t worry for them, a partnership has been establish between Baidu and Bing that any English language search on Baidu is automatically associated to search on Bing and vice-versa.

Baidu gives priority to Website hosted in China

If you want to have bonus point from Baidu and be better ranked on the search engine, you have to get your website host in China. If your website stays abroad, Baidu will give it a strong penalty. You can still compete on less popular key works and get good position but it won’t be optimize.

We advice you to host it in China for one reason and one only. There are 600 million people connected 24/7 in this country so the Internet speed is quiet slow. If you are hosted in China it will already be 10 times more faster than if your site isn’t.

Respect syntax

Such as Google, Baidu gives a lot of importance to « on-site » optimization which is the pages titles and also gives advantage to meta description and meta keywords. It is far from what Google does so you need to know that these two search engine are very different from each other.

Baidu Advertising omnipresence

One important thing is that Baidu Advertising (such as Pay Per Click) will cover easily the first and second pages on the most competitive query. Thus, before you take position, it is essential to analyse results and choose longer queries but still not monopolized by Baidu’s add.

Give priority to long keywords that are more qualified

Because of the outrageous number of publicity, it is important to understand that it is better to look for longer keywords that are not competitive and less universal. This trend is better anyway especially as Chinese search method is like this.


Baidu is dominating

Baidu is similar to Google. It also has other website (such as Baidu Tieba, Baidu Zhidao, Baike…) that always appear in the first pages of any query.

If we look over the keyword « wine » we will get:

  • Baike (the Wikipedia Chinese version)
  • Baidu Shopping
  • Baidu News
  • Baidu Zhidao (similar to Yahoo! Answers)
  • Baidu Images
  • The first natural result arrives in the end of the page. 

Chinese are not going to search for « wine » though. They will adapt to what they really want by using longer keywords and try 4 or 5 times to get the most relevant result. Therefore, they will use more « Which is the best French wine brand ? »

Baidu also developed a « Brandzone » which gives the opportunity to a brand to get its personalised space. This spot is very expensive and increase according to the notoriety of the brand. When a brand is already ranked in first position on its keyword, commercial team of Baidu still found a way to make foreign brand pay for their spot.


Baidu is way less evolved and way much more selfish than Google is. Their technique are absolutely not the same, especially when Baidu is promoting its own websites first, in order to have more backlinks, then the government news and official sites.

Baidu developed two algorithm in the past 3 years that were supposed to regulate those link but the reality is far from that. It does not include backlinks from small sites which make them very unlikely to be ranked in the first pages.


It is important to make sure that you have a strong reputation. Why ? First for winning customer and second because if your website is considered to be harmful, the Chinese Communist government will penalise it or even ban it.

Baidu gives manually estimation to sites. For example, it will give advantage to partner such as Amazon that suddently appears on the search engine pages, and penalty to ennemy such as Alibaba or every Taobao shop that lose ranking because of the launching of Baidu Shopping.

We advice you to submit your website to Baidu, avoid to publish illicit content, attack against the government and get register in China to show that you are serious. Basically you need to adapt to Baidu’s update.

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One Comment

  1. we must be brothers!!! ha ha … I am a real estate agent in Melbourne, Australia and certainly interested in networking with Chinese INVESTORS and ENTREPENEURS. I have recently sold a large land holding to a group of 4 Chinese investors 2 Melbourne-based and 2 China-based) but always looking for more contacts.
    Let me know your price level and your skype, we might collaborate together

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