🔹 Why WeChat video Works for Manufacturers?

How to develop your clients base in China if you are a factory … ?
new trend: video on WeChat.

1️⃣ Agents & Buyers Discover New Suppliers on Douyin

• Business buyers, especially in retail and distribution, watch Douyin for new product trends.
• Searches for “Factory Direct Supply” (工厂直供) are growing rapidly.

2️⃣ Short Videos Show Product Quality & Factory Scale

• Fast video demos (how the product works, how it’s packaged).
• Behind-the-scenes factory content (people love seeing how products are made).
• Side-by-side product comparisons (why yours is better than competitors).

3️⃣ Live Streaming = Instant Orders & Direct Connections

• Live Q&A sessions attract buyers & wholesalers in real-time.
• Bulk buyers prefer Douyin over traditional search (video-based trust is stronger).
• Many brands sell directly from Douyin live streams to distributors.

🔹 🎥 Case Study: Guangzhou Furniture Factory Used Douyin to Find 200+ Distributors
Problem: Depended on Canton Fair & Alibaba, struggling to find new distributors.
Solution:
✔ Launched daily short videos showing furniture assembly & quality tests.
✔ Used Douyin ads targeting distributors looking for factory partners.
✔ Started weekly live streams, answering distributor questions in real-time.
Results:
📈 Over 200+ distributor inquiries in 3 months.
📈 30% of new orders now come from Douyin.

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🔹 How to Use WeChat Channels & Douyin for Manufacturing Growth

✅ Step 1: Start Posting Consistently (Minimum 3-5 Videos per Week)

• Show your production process, material sourcing, packaging & logistics.
• Interview your factory manager or engineers to build credibility.
• Explain industry trends (e.g., “Why 2024 is a big year for smart home devices”).

✅ Step 2: Use Paid Ads to Reach Business Buyers

• WeChat Moments Ads target distributors based on industry.
• Douyin Ads help manufacturers reach domestic and international wholesalers.

✅ Step 3: Run Live Streams to Interact with Potential Clients

• Answer product-related questions in real-time.
• Offer exclusive pricing for agents/distributors watching the live.
• Show your warehouse & packaging process to increase trust.

WeChat Channel : How to Reach 813 million Chinese Consumers

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🚀 Final Thoughts: Why Every Manufacturer Should Use WeChat Channels & Douyin

🔹 Trade shows are expensive. Cold emails are ignored. Buyers want video proof.
🔹 WeChat Channels & Douyin create a “virtual showroom” for your factory.
🔹 Smart manufacturers are using video to get real business leads.

💡 If you’re not on WeChat Channels & Douyin yet, you’re already behind.
💬 Need help setting up your video strategy?