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20 smart ways to Master Baidu

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A small guideline on mastering the top Chinese search engine. In mainland China, as the great firewall blocks most of the well-known western world websites such as Google, Facebook, Twitter, YouTube, etc. companies whose purpose is to enter the Chinese market have to rely on Baidu search engine. Baidu, which is in compliance with Chinese…

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10 techniques to attract Chinese tourists online

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Are you a hotel? A villa provider? or maybe a shopping mall or foreign luxury brand looking to attract Chinese tourists? Here are 10 tips that will help you to attract them, the digital way …. Overview of China’s outbound market and online activity According to Travel China Guide, there were more than 120 million…

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How to market your Brand in China with Baidu

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Marketing on Baidu, how does it work ?   SEO, what is it?   By the initials SEO we mean Search Engine Optimization. SEO represents the techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. The higher a website…

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Real estate Business opportunities : how to attract Chinese rich clients ?

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Some key points to have a better understanding of the real estate market in China: The China’s real market is experiencing a down turn, but 50% of the richest in China have made their fortune based on investments on real estate. Chinese people globally think that buying a property is a sign of wealth. Investing…

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