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20 smart ways to Master Baidu

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A small guideline on mastering the top Chinese search engine. In mainland China, as the great firewall blocks most of the well-known western world websites such as Google, Facebook, Twitter, YouTube, etc. companies whose purpose is to enter the Chinese market have to rely on Baidu search engine. Baidu, which is in compliance with Chinese…

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10 techniques to attract Chinese tourists online

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Are you a hotel? A villa provider? or maybe a shopping mall or foreign luxury brand looking to attract Chinese tourists? Here are 10 tips that will help you to attract them, the digital way …. Overview of China’s outbound market and online activity According to Travel China Guide, there were more than 120 million…

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Top 3 Chinese search engines (2016)

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An introduction to the top 3 Chinese search engines that marketers should know. Online landscape As of July 2016, China has over 688 million internet users and the number is rapidly growing. These figures make the Chinese market appealing for Western companies. Despite the incredible potential, the Chinese market has some unique features that every…

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Baidu : the net income dropped by 34%

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China’s largest search engine Baidu stock drops on their latest earnings release. Baidu struggling on earnings Baidu, which was established in 2000, is the leading search engine platform in China (replacing Google which is censored since 2010). The largest Chinese search engine accounts for more than 80% of the market share, it recorded its worse…

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Marketing in China : a twenty year evolution

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Since 1996, China has evolved dramatically in every sector by retaining her famous cultural dimensions. The former China Twenty years ago, the Chinese marketing area was different then today’s. First of all media prices were cheap. The communications industry was not over regulated and censored by the Chinese gouvernment. At that time, it was almost…

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