SEO & SEM are helpful tools to get more traffic and potential customers to your website.
SEO&SEM are techniques which improving the visibility of a website or online store in search engines.
Due to the rise of the internet, companies are no longer restricted to selling their products offline. Online purchasing is a global phenomenon, and the users are willing to buy everything via internet. Nowadays, sell goods nationally or globally is easy thanks to online stores.
The first step to enjoy the benefits of an online store and sell your products, is create a professional quality website, because customers are far more likely to purchase if they feel the vendor is trustworthy.
Secondly, customers have to be able to find your e-commerce website. If users are searching for goods that you sell, but they can’t find your website, you are wasting a lot of potential buyers.
The importance of SEO:
Definitely, search engines such Baidu are the best way in order to find products or services through internet and therefore, SEO plays a growing role in China.
Make an online marketing investment in China is very effective due to the really rocking advantages of SEO and its effectiveness.
Search Engine Optimization (SEO) is a service to improve the ranking of your website in the search engine result pages. In China, search engine optimization becomes more and more important. There is an important correlation between the search of the user into the search engine and the result page. The higher the relevance of your website, the number of visitors in your website will increase.
When customers are looking for products online in China, they will nearly always utilize Baidu as a search engine. That means that if you want that users are able to found your website and therefore, buy your goods, the website needs to be well situated in the search engines. SEO will help climb that ranking, ensuring your website is placed in front of potential consumers who are actively searching for the products that you sell.
That is the reason why SEO is the best way to improve your rankings and to boost your e-commerce.
The importance of SEM:
SEM is also an online marketing technique in order to increase the number of interested consumers visiting your website from the search engine.
SEM or pay-per-click (PPC) is a form of paid advertising. This means the company only pay when people clicks on the advert. With PPC, you can select the keywords for the ad and also you can choose the price that you want to pay per click.
The price is flexible, you can choose how much to pay for each keyword and per click and another option is choose the maximum daily spend.
For example, if the customer write on the search engine the keyword that you have chosen and you have the highest bid for that keyword, your ad will appear in a prominent position.
By choosing concrete keyword, you can avoid showing your ads to users who are not interested to purchase them.
PPC on Baidu is the most effective online marketing method to reach the Chinese market because the 85 percent of Chinese people use Baidu as their main search engine. Baidu PPC allows you to save money and time and increase your benefits with a minimal investment.
SEO and SEM are two different but similar online marketing techniques which guarantee an increased volume of visitors in your website and therefore help you to increase the number of sales.
If you want to increase your web presence, improve website traffic and therefore boost sales for your e-commerce site, don’t hesitate to contact us.