2024 Real estate opportunities : how to target Rich Chinese People?

Targeting Chinese investors effectively involves a sophisticated strategies and premium content that resonates with their lifestyle. Real estate is complciated in China in 2024, many thinks of investing oversea

Best tips for reaching this lucrative market segment, by Experts of the market

1. Produce Great Luxury Videos: Craft high-quality, visually appealing videos that showcase the exclusivity of your firm. These videos should tell a story that aligns with the aspirations and lifestyle of the wealthy Chinese consumer.
2. Douyin Targeted Campaigns: Use Douyin (the Chinese version of TikTok) to create engaging and creative content targeted at affluent potential clients. Utilize advanced targeting options to reach users interested in luxury brands and lifestyles. Hashtag challenges and influencer collaborations can also increase visibility.
3. Leverage Xiaohongshu : Engage with affluent consumers on Xiaohongshu, a social media like RED popular among wealthy people. Share high-value content like exclusive product reviews, luxury travel experiences, and premium lifestyle tips to build brand prestige.
4. Create High-Value Content: Develop content that offers more than just product information—provide insights into the luxury lifestyle, including trends, insights, and behind-the-scenes looks at your brand. This content should be informative, entertaining, and aspirational.
5. Build a Strong Reputation: Reputation is key in the real estate market. Engage in reputation management by ensuring positive reviews and testimonials are visible, addressing any negative feedback promptly, and maintaining a high standard of customer service.
6. Utilize WeChat for Private Conversations: Offer personalized services and exclusive deals through WeChat, China’s leading messaging and social media app. Use WeChat to communicate directly with affluent clients, providing them with a personalized shopping experience.
7. Implement Targeted Advertising on WeChat and Weibo: Use these platforms’ advanced targeting capabilities to reach affluent audiences with tailored ads. Customized advertising can include exclusive offers, invitations to private events, or access to limited-edition products.

Some key points to have a better understanding of the real estate market in China:

• China’s real market is experiencing a downturn, but 50% of the richest in China have made their fortune based on investments in real estate.
• Chinese people globally think that buying a property is a sign of wealth. Investing its money safely is at first acquiring an apartment.
• Due to Chinese laws, one family can only get 3 properties, but above this figure, the buyer has to pay taxes.
• Real estate in China is seen as unstable by experts, some talk about a real estate bubble that could explode.
• Chinese families want to safely invest their money, being a landlord is also making sure that your savings are secured.

A market with tremendous potential on the internet

Winning strategies for captivating the Chinese real estate market:

• “Unlock Your Property’s Potential: Optimize with a Localized Website” – Tailor your online presence to resonate with Chinese consumers, ensuring your property listings are accessible, culturally relevant, and mobile-friendly.
• “Elevate Your Brand: Master the Art of Online Reputation” – Prioritize building a strong, positive online reputation through customer reviews, testimonials, and engaging content to establish trust and credibility in the Chinese market.
• “Make Headlines: Propel Your Presence with Strategic PR” – Leverage the power of press releases and media coverage in popular real estate and business publications to enhance visibility and attract potential buyers.
• “Connect & Convert: Engage Buyers on WeChat” – Utilize WeChat, China’s super app, for direct communication with prospective clients, sharing exclusive content, property listings, and providing personalized customer service.
• “Capture Attention: Showcase Your Properties on Douyin” – Create captivating video content showcasing property tours, amenities, and lifestyle opportunities to engage and entice the younger, affluent audience on China’s leading short-video platform.
• “Maximize Reach: Drive Leads with Douyin Ads” – Implement targeted advertising campaigns on Douyin to reach potential buyers based on their interests, behaviors, and demographics, enhancing lead generation efforts.
• “Inform & Inspire: Share Your Story on Toutiao” – Position your brand as a thought leader by publishing informative and inspiring articles about your properties, market insights, and investment opportunities on Toutiao, China’s premier news and content platform.

How to sell properties to Chinese real estate investors?

Being found on the Chinese search engine

In order to attract potential clients and creating leads towards your website, it is crucial to appear in the first position when a search engine user is looking for information. There are several search engines in China like Qihoo 360 or Sogou, but the local “Google” is Baidu.

It is quite sure that if you are not among the first positions on the first page from the search engine, you could lose up to 60% of leads which will not be redirected to your website. Search Engine Optimization is a solution that could help you in this process of attracting more views. It is a strategy based on keywords that you use for your website and when a request has been sent to a search engine after research from a user, it will give you more chances to make appear your website in a good position.

The Pay Per Click on Baidu: An SEM strategy

To create more leads for your website, there is also the PPC option. A PPC campaign on Baidu for a real estate professional can be profitable very quickly, by having a return on investment is quite important. Paying a search engine by sponsoring your website, they will make sure that your website will come out first its search page result, logically resulting in more leads and more people visiting your website. We think that the PPC can be a good technique at your disposal, our expert team is available if you have any requests!

Quality content

Offering quality content on your website will of course increase your potential client opportunity but will increase your credibility as well. In a country like China where branding is everything and image is so important for the future of your company, attracting the consumer is a must. Meticulous articles and information, an adequate writing style with no misspelling is a must, what you want to reach is something clear and concise, aiming the target! Being rigorous is one of the keys to attracting consumers.

Video is the new trend

Why not offer a video of your company? Trendy and professional.

People who wish to buy a property in China have a growing list of real estate agencies at their services. If you want to stand out, you better propose something more than those which are currently on the market, add value to your company! In the industry of digital marketing, videos are one of the new weapons that you can use. With a little pinch of creativity, you could achieve a professional-level video with not much investment.

Bring it on, press play, and let it work for you!

Douyin: Unleashing the Power to Captivate Chinese Real Estate Investors

1. “Visualize the Dream: Immersive Property Tours”
   • Strategy: Utilize Douyin’s high-engagement video platform to create immersive, virtual tours of properties. This visual storytelling captivates viewers, allowing them to envision themselves in the space, enhancing emotional connections and driving interest among potential investors.
2. “Instant Impact: Viral Marketing Potential”
   • Strategy: Leverage Douyin’s algorithm to create content with the potential to go viral. Engaging, unique, and shareable content increases visibility exponentially, reaching a vast audience quickly and efficiently, making it a potent tool for brand awareness and lead generation.
3. “Engage with Authenticity: Live Interaction”
   • Strategy: Host live sessions to interact in real-time with potential investors. This direct engagement fosters trust and transparency, offers real-time Q&A opportunities, and allows for the showcasing of properties in a dynamic and authentic manner, enhancing the decision-making process for investors.
4. “Target with Precision: Advanced Ad Targeting”
   • Strategy: Use Douyin’s sophisticated ad targeting capabilities to reach potential real estate investors based on their interests, behaviors, and demographics. This ensures that your content and listings are seen by a highly relevant audience, optimizing marketing spend and improving conversion rates.
5. “Harness the Power of Influence: KOL Partnerships”
   • Strategy: Collaborate with Key Opinion Leaders (KOLs) and influencers on Douyin who have a strong following among your target demographic. These partnerships can amplify your message, lend credibility to your offerings, and drive significant traffic and interest in your properties through trusted endorsements.

Lead marketing campaign: increase your opportunities

Your reputation on the web and especially in China is important, a good visibility is a sign of professionalism and commitment toward your clients. Below let’s break down some key figures of a marketing campaign to boost up your share market: With a budget of $200 000:

• 400 000 visitors on your website and as much opportunities for locking contracts…
• 100 media coverage about your company
• 1 Million views and likes on social networks
• 8 000 leads a year

Wechat: stay in touch!

Having leads does not mean that they will contact you, yet. It is simple to create your company’s page on WeChat where you will be able to interact with people. Like a micro-blogging system, you can send your quality content on your page, share your news and products and even organize some contests to attract and get potential clients loyal to your brand. A follower who subscribed will automatically receive your information and data, so consider Wechat as a good option if you want to be more present on the market. We highly advise you to put up your QR Code online on your website. Remember that loyal subscribers can become loyal clients, the gap can be very narrow, so keep up the good work.

Attract them to you

The AB testing method is well known among our marketing industry, once again it will optimize your internet traffic. We use this technique to define how our actions like e-mails, website pages, channels, have impacted your result.

After analyzing those, we could adjust our action plan in order to get you more leads. To transform these leads it is important that by setting up a strategy, we hope it could work, bringing results is also our job. Please be sure that a person can contact you easily on your website and add up some icons where people can reach you. All of those explanations are a glimpse of what options you can set up to increase your potential client percentage.

About Gentlemen Marketing agency

We are an expert team at your disposal who can help you with your marketing strategy. In some key points we are:

• A digital marketing agency
• We set up an action plan to achieve your target
• We are a result-driven agency that emphasizes return on investment

Should you have any request, do not hesitate to contact us!