Advanced Lipids is a joint venture of AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry. INFAT is a specialized fat ingredient for infant formulas, which is manufactures and markets by Advanced Lipid, has been proven in the market for more than a decade.
Compare to other famous infant formula brands, INFAT was lack of awareness and reputation in Chinese market. No parents will trust a unfamous brand.
- Promotion by content
- H5 to collect customers experience
- Interaction with customers
SEO on Baidu
- Up to 1500 followers
- Around 100, 000 readings of articles
- 34 pages have been indexed on Baidu
- 4, 530 backlinks have been indexed on Baidu
- keywords rank 1 on Baidu
- 12 leads in first 2 month after started
- Around 40, 000 clicks
- Around 10, 000 views on forum’s content
- Promotion articles on other website got around 15, 000 views
We have helped them left the awareness and reputation to a great advance. They also built up its own customer community based on mothers.