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INFAT — ADVANCED LIPIDS


Advanced Lipids is a joint venture of AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry. INFAT is a specialized fat ingredient for infant formulas, which is manufactures and markets by Advanced Lipid, has been proven in the market for more than a decade.

Challenge

Compare to other famous infant formula brands, INFAT was lack of awareness and reputation in Chinese market. No parents will trust a unfamous brand. 

Solution

WeChat

SEO on Baidu

PPC (Pay-Per-Click)

e-Reputation

infat

Result

Wechat

SEO

PPC

e-Reputation

We have helped them left the awareness and reputation to a great advance. They also built up its own customer community based on mothers.

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