Celebrity-Backed Alcohol Brands arrived in China
MOJT, an up-and-coming cocktail brand, has recently made waves in the beverage industry by unveiling a unique collaboration with Moutai, featuring Taiwanese pop star Jay Chou. Founded in 2022, MOJT has rapidly gained popularity, particularly among younger consumers. The brand further boosted its appeal by appointing Jay Chou as its global ambassador. Innovative cocktails The…