The Legend of Mir Mobile : Shanda Games ’s highest earning game
Zhu Xiaojing, Shanda’s VP (a Chinese operator of online games) divulged how much the mobile game is earning. He says that the game is earning approximately US$100 million in China each month through Tencent’s mobile game platform.
First, what is The Legend of Mir ?
The Legend of Mir Mobile is the last version of the 15 years old eponymous PC game called The Legend of Mir 2.
This MMORPG (Massively Multiplayer Online Role Playing Games), first published in 2001 was ‘Massively’ played in China by that time with up to 250,000 simultaneous players.
Players choose one of the professions (warrior, wizard, assassin, etc.) and then explore and adventure Mir’s fictional world that includes thousands of other online players.
How the Game made a comeback with a Mobile Version ?
Many of the people who were playing Mir 2 on PC 15 years ago felt nostalgic about that game. Even though they are now adults and may not be PC gamers, they all own a smartphone and are able to play the game of their youth.
It also attracted a whole new generation of players to the game.
Moreover, the game has seen some little changes, updates like new adventures and new characters gives a player a new way to experience the classic game.
This is what the game looks like. Really old school game.
What is the next step ?
Shanda’s strategy for The Legend of Mir in China is certainly to produce other contents like Mir-branded videos and maybe Mir films.
Zhu told that the game’s success is a proof that classics never go out of style.
For now, companies are looking to find new ways to become the next the 15-year old hit, like Legend of Mir Mobile.
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