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Chinese Distributors Want to Import Coffee

Why Coffee demand is growing rapidly in China? Why do Chinese Distributors and food importers want to purchase massive among of coffee in China? 

We can Sell the Chinese Food Distributors list

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We can help you to negotiate

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COFFEE MARKET IN CHINA (2022)

In short, the Chinese Government gives strong signals to local businesses to develop imported Products. source

Xi says China has made long-term commitment to buy US$30 trillion worth of goods and US$10 trillion worth of services in next 15 years

You should know that China is moving from a tea-consuming country to Coffee Drinking Market. (source)
the most promising market in the world for coffee growers and international coffee chains, with the rise of the Middle Class

China has about 3x more coffee shops than the US. If you live in a tier 1 city like Shanghai, there are large and small boutique cafes literally everywhere.

– Starbucks plans to open a store every nine hours to reach 9,000 locations by 2025 (it has about 6000 now). It is also opening a $130M roasting plant in Kunshan, its first in Asia.
– Tim Hortons opened its 600th location this year and plans to have 2700 stores by 2026.
– Lavazza, in partnership with Yum China, will open 1000 stores in the next 2 years.
– Luckin Coffee, the Chinese brand that was caught with accounting fraud in 2020 and almost went bankrupt, has been revitalized and has over 2000 stores.
– Manner Coffee, popular with hipsters and GenZ’s has over 150 stores.
– Cotti Coffee has opened 1300 stores and is aiming for 10,000 by 2025, surpassing Starbucks.

Consumers in big cities like Beijing, Shanghai and Guangzhou drink about 300 cups of coffee a year, close to US levels. But across mainland China as a whole, the average is just nine cups.

The market is far from saturated… 10 years ago coffee was seen as an “exotic western beverage” that conveyed a western lifestyle, but now there were many Chinese brands.

There is still tremendous room for growth. source FT

Why is the Chinese Coffee Market important?

Hanging out in the cafes with the latest drinks represents a new lifestyle choice for Chinese urban consumers. As their standard of living improves, Chinese consumers like to explore new products and experiences, especially Western Brand…..

Coffee consumption in China

While per capita coffee consumption in China remains relatively low (three cups per year compared with 250 in the United Kingdom and 363 cups in the United States), total consumption has increased at an average annual rate of 16% over the past year.source

Influence of Giants

International coffee chains such as Starbucks are rapidly expanding their footprint: the company has tripled its number of stores in China, from 1,017 in 2011 to 3,300 in 2018. The online data show a similar growth pattern: In the last 12 months, 18 million Chinese consumers have bought RMB 2.5 billion of coffee products, up 18 percent year on year.

Starbucks is opening 3000 new shops per year in China

China’s coffee market has been drawing global attention. Starbucks’ recent plan to open 3,000 new shops over the next five years is just one of many developments highlighting China as a rising coffee-consuming country. 

China is on track to follow the US  to become one of the largest coffee consumers in the world. China’s craze for coffee at this time is very similar to that of Japan 

Luckin the challenger

Luckin Coffee has quickly become the 2nd largest coffee store in China after Starbucks. As of March, it has opened 2,370 stores, very fast expansion, mostly in office buildings in 30 cities and sold 90 million liters of coffee per year, and already serves 18 million Chinese Coffee Clients. 

This ambitious Chinese coffee brand aims to have 4,500 stores throughout the country by the end of 2019.

Opportunities for New coffee Brand Stores and online consumption

The world’s second-largest economy offers growth because of its increasing demand base and growing purchasing power of the Chinese young generation. 

What Chinese Distributors are searching for? 

Chinese distributors are searching for Coffee Brands, not raw materials, but real international Brand. They want high-end and premium brands, that are easy to resell to restaurants, or on the internet. 

One Distribution recently purchase several million orders for Lavazza Coffee.

“we plan to resell Italian Coffee all over China through our 2300 stores and online resellers. We are actively searching for more than 20,000 other kind of products in our imported chain”.

Prepare a coffee Brand with a great lifestyle experience

 

And Chinese consumers want what’s good: they are trading more and more instant coffee for freshly made products, as quality and taste become more important. Fresh coffee sales posted double-digit gains in 2017, while instant coffee products performed poorly. 

Alibaba opens a roaster Coffee store with Starbuck in Shanghai.

Luckin Coffee open a Music Coffee in Collab with Netease

Luckin Coffee and Netease Music open the first music-themed coffee shop in Shanghai

source

Online Coffee Market in China

Data from Alibaba’s platforms show that sales of coffee beans and coffee grew 60% faster than those of instant coffee in the last 12 months. Sales of coffee capsules on Alibaba’s platforms have increased tenfold over the same period.

The upgrade for coffee is accompanied by a growing demand for innovative experiences from Chinese consumers. China’s upscale brewery bars have turned coffee shops into attractive places for a cup of Joe’s coffee destinations. Starbucks operates beer bars in one-third of its 3,300 stores in China, where certified coffee masters showcase their brewing expertise.

We can help you to sell your coffee brand in China :

Small Business

  1. Market your Coffee Brand to Chinese Distributors 
  2. Identify Distributors and wholesalers (we have a list yes) 
  3. Contact them, and introduce your Brands/ products to them 
  4. We can be your agent in China 

Ambitious Brand

  1. Brand Building 
  2. Social Media Marketing (WeChat & Weibo ) 
  3. E-Commerce plateform Tmall 

Contact us to know our Pricing (really affordable) and our case studies

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31 Comments

      1. Hi, we poduce, process and
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        We are looking for market and can provide Type Sample if requested.
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          1. Hey, If your are still looking for coffee Arabica sellers contact us on what’s app we have the best washed, cleaned ,coffee beens roasted and non roasted straight from naturally grown and farmed coffee beans

  1. Hi seoagencychina! we are manufacturer of instant coffee in Vietnam. we mainly focus on developing OEM products, we also sell our own brand, but not much. We want to sell our products to Chinese market now. Can you give some tips to develop our brand in China.

  2. We are a imported store chain new, and we are searching to import America, Germany, France & Italy coffee brand like Lavaza, NesCafe… We are searching to contact among the above countries, the fastest-growing Brand of coffee

      1. Dear Sir/Madam,

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  3. Hello
    We are an investment group, and we would like to invest in a coffee brand in China, and develop the franchise mode.
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    1. Hi Eric
      We are company from Papua New Guinea – we have Arabica coffee plantations and produce various coffee products under brand ‘Mosin Coffee’
      – Arabica Premium roasted coffee – washed coffee – whole beans and ground – dark, light, medium, Italian, velvet roast – 250g and 1kg – storage time 3 years old;
      – Arabica drip coffee – medium, dark, light roast – 10 sachets in 1 box;
      – Arabica Honey roasted coffee – unwashed, honey processed (Red, Yellow, Natural, Black) – medium roast – whole beans and ground – 250g and 1kg – storage time 3 years;
      – Arabica Premium roasted coffee in filter bags – ground – medium roast – 3g x 36, 10g x 12, 80g x 12 – storage time 3 years;
      – Arabica Nespresso coffee capsules – medium, dark, light roast – 10 capsules in 1 box.
      Sergey Mosin
      VITIS INDUSTRIES LTD

  4. Hello,
    We are a store chain store of imported products and we are thinking of a western brand of coffee to resell in our offline and online stores. We would like to collaborate with a premium brand with good branding, and want to make a great partnership with exclusive distribution.

    1. Hi Sam
      we produce Arabica roasted coffee from Papua New Guinea – washed and unwashed (Red, Yellow, Natural, Black) – whole beans, ground, drip, Nespresso capsules, filter bags – dark, light, medium, Italian, velvet roast – storage time 3 years.

  5. since now is the time for Ethiopian coffee season we would like to source any company which have interest in buying Ethiopian coffee can contact us.

  6. we have a 71.5 hectare land located in Ethiopia, limmu and we currently are on harvesting and will have expected harvesting of around 12,000 kg with a greatly affordable price if you would like to get into business with us feel free to contact. thanks in advance.

  7. Dear Sirs,
    We are Ethiopian Arabica green coffee
    Outsourcing experts.
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  8. Hello Le,

    We have very good connection to Chinese market and we have first Grade Ethiopian coffee arabica,please contact.

    Thanks and regards,
    Wegen

  9. Hello, my name is Umar Danballaje from Nigeria, I am an Agro products marketing chief Executive. I like to introduce to you a type of coffee seed that is so available in my area.
    Cassia tora coffe is completely caffeine free.
    Raw Cassia Tora seed meal contains: carbohydrate -66-69 %, protein-14-19 %; Ether Extract 5-7 % and also contains some anti-nutritional factors (ANFs).
    This bitter and salty Cassia Tora Seed has also been credited as an eyesight booster. It also helps by removing intensive heat from the liver and improving vision, moisturizing intestine and easing the bowels. Great help for losing weight as well.
    I believe you will really like to have such a coffee in your products and I will if requested send sample of the coffee for your perusal and further process, tasting and talks as well.
    Thank you in anticipation of a long business relationship.

  10. Hello, I would like to find distributors in China, for Premium Colombian coffee, I have samples available in our Guangzhou office, we also have a warehouse to store large quantities. If anyone is interested in premium Colombian coffee, you can contact me by wechat/phone: 18620227184 or we can meet face to face.
    Atte: Carlos.

  11. Hi, I am looking for green coffee buyers in China, for high grade Kenyan Arabica Coffee. For more information please feel free to contact me.

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