For Abu Dhabi, China is now the first tourist-issuing country. In the first quarter of 2017, more than 100.000 Chinese visitors flocked to Abu Dhabi. Because of the new visa-on-arrival regulations introduced last year by the Abu Dhabi’s Tourism & Culture Authority (TCA), the number of Chinese tourists staying in the principality’s hotels is increasing by 48 per cent to 138,747.
The number of Russian tourists raised also in the first part of 2017, it’s due to the easing of the visa rules. That’s the main reason why Russian visitors staying in Abu Dhabi hotels increased by 41% per cent to 48,207.
TCA’s director general wants to attract 4.9 million visitors by the end of 2017
The Abu Dhabi’s Tourism & Culture Authority is pleased to see the direct benefits and the satisfying result of the new visa requirements (granting visas upon arrival at Abu Dhabi International Airport) across the Chinese market.
Saeed Ghobash, the TCA’s director ails to attract 4.9 million visitors by the end of 2017; in parallel, Abu Dhabi airport reported that the number of passengers travelling through the airport at the first quarter of 2017 is about 6.15 million visitors compared to 6.04 million for 2015.
Abu Dhabi is planning to attract 600.000 tourists each year from China by 2021:
TCA’s Director General added many tourist attractions and the hotels in Abu Dhabi received the ‘Welcome Chinese Certification’ from the China Tourism Academy. This is the opportunity for travel agencies in Abu Dhabi to expend their annual turnover and benefit from this colossal market.
Every destination and attraction in the emirate, including the Abu Dhabi Falcon Hospital, Souk Qaryat Al Beri, Al Ain’s Wadi Adventure, Zayed Sports City, and Yas island’s hotels and entertainment destinations accept China Union Pay bank cards.
Lead Generation, your one and only way to generate leads from China:
In order to benefit from this huge market, travel agencies, as well as all the tourism professionals, should be known in the Chinese vast market, and because China today is living at the digital era, targeting these people in the internet is the best way to generate traffic on your web site and having potential customers contacting you, we’re talking about the Lead Generation, and what follows is a mini-guide to generate leads on your platforms from the Chinese Digital community.
1/ Online presence:
More than 660 million netizens in mainland China only makes it the most connected countries in the world. Chinese netizens spend 40% of their 24h on Internet; it means a Chinese website is the best way to reach these people.
Once created, the website must follow a kind of protocol in order to be easily found by Chinese people doing a research on your company’s services.
Another important thing is to have a customer’s service available around the clock so you can be available for your Chinese visitors at any time.
2/ Visibility is the cornerstone:
In China, Google is blocked by the ‘’China Great Firewall’’, however, Baidu is the first search engine in China and owns 80% of search engine market. If you rank your travel agency or hotel on the first or second page of Baidu, you will benefit from a huge traffic on your website; it is home for 650 million mobile search users in China.
Using relevant keywords will contribute to your high ranking on Baidu, especially if you optimize your website for Baidu.
Consider internal and external backlinks, by having them your website, Baidu will trust you more. Finally, in the process of visibility, you have to use PPC(pay-per-click), which is the process of paying to appear on advertising banners.
3/ Use Chinese Social Media:
Facebook, Twitter, Instagram, YouTube and other social medias are all blocked in by the ‘’Great China Firewall’’, instead, you have WeChat, Weibo, Qzone, RenRen, QQ.
Social Media market in China is very different from the western world; the difference is also clearly seen at number of users actually: more than 690 million active users on WeChat and 222 million on Weibo (a twitter like microblogging platform).
You can send push notifications, share valuable content in video, text or image with your followers. Chinese people comment, like and share interesting content. Do it right, and those followers willsimply be leads for your travel agency in Abu Dhabi.
4/ E-Reputation in China :
Even if you’ve got good traffic of your platforms, you should keep a good image on internet. E-reputation is very important in China, build it before so your tourism business can be known, and try to keep it after you’ve reached fame among the digital community.
Finally, consider PR and post press releases to communication about your services and destinations.
If you are struggling to enter the Chinese market, a digital marketing agency is your best choice, if you think you have enough leads from China, collaborating with a local professional will prove to you that doubling the current number of leads you get is very possible from this colossal tourist-issuing market. other information here and here.