Why American companies have failed to understand in China? That is an interesting question in 2015. Today Chinese Giant High Tech review American and european company in their way to attack Chinese Market.
Robin Li asserts numerous reasons that International-based search tools underestimated the growth of China’s online content in the 1990’s and early 2000’s.
US companies did not make the right choice !
Robin Li first points out that the capabilities of “Google” or Yahoo! overseas did not match China’s tremendous scale of content growth.
In addition, North American firms underestimated the fierce competition and entrepreneurial spirit of Chinese People. And many online giant coming to China did not plan for the long-term investment necessary to fully mesh with the local market’s expectation.